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WRSS Targeting |
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Targeting the right location makes all the difference…. |
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The diverse choices for |
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Targeting Public Place Distribution with WRSS: |
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• PRIZM Cluster Analysis |
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A census-based data overlay that combines demographic and geographic elements enabling precise targeting to very specific population clusters. |
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• Designated Market Area (DMA) + ABCD County |
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Geographic data used to select large population, highly affluent locations - characteristic of venues with a maximum amount of public place traffic. |
| WRSS will more often synchronize several of these targeting options in tandem. |
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• SIC Code Classification Systems |
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Every location on the WRSS is enhanced with Standard Industry Classification (SIC Code) enabling selection based on U.S. Government business classification requirements. |
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• WRSS Proprietary Database Selects |
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In over 20 years of perfecting targeting needs to specific magazines, WRSS has developed a number of proprietary zip tables corresponding to very specific affinity matching needs. |
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• Exclusive Publication Data |
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WRSS has developed the ability to extract information from fulfillment or list management databases to blend into a targeting plan or complete a one-of-a-kind stand alone approach. |
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